Press Release: Sports United acquires the exclusive rights of the patented ADRailTM advertising in Greece

Leading sports marketing & advertising agency, Sports United S.A., has concluded an agreement with EHC Global for the exclusive rights of ADRail™ in Greece, an innovative branding medium for escalator handrails. This patented advertising medium, uses a specifically formulated film that produces a high-resolution image for custom graphics and brilliant colors.

When applied on escalators situated in high traffic locations, ADRail™ can offer advertised brands unparallel effects, such as a strong boost in brand recall and sales motivation. According to consumer studies, 42.6% of escalator passengers recall the brand name that was advertised on ADRail™, while only 32% remember what they had seen on billboards. Furthermore, it’s strategic position in close proximity to the point of purchase, stimulates sales for the brands being advertised.

ADRail™ has become a popular advertising medium in airports, convention centers, shopping malls, hotels, sports arenas and transit stations around the world. Through its partnership with EHC Global, Sports United will introduce this captive medium in the Greek market, producing a revolution in outdoor advertising.

The Athens Heart shopping mall, will be the first commercial centre in the Greek capital to employ this unique handrail advertising technology on its escalators during the last weeks of June, while it is expected that ADRail™ will go out in the market by early July 2010.

For additional information on the product’s specifications, installation methods and security certifications, please contact us on +30 210 72.80.200 and state ADRail™ inquiries.
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