Whether in the world of sports, music or entertainment, sponsorship is a powerful marketing tool for companies seeking to grow their business, build their brand or block their competitors.

Over the past years, sponsorship spend has experienced strong growth with the global sponsorship industry accounting for over US$46 billion in 2009. This fact is a clear indicator that corporations entrust the medium and invest a large part of their marketing spend in it. And how could that not be the case, as sponsorship, unlike other forms of communication, entails loyalty which companies can capitalize to attain their business objectives.

With many years of experience in the sporting industry, our executive team have negotiated, managed, implemented and evaluated sponsorship projects on behalf of the most high profile and respectable corporations and rights holders.

To find out more about our sponsorship practices, visit our Consulting, Activation and Research & Evaluation Services, or contact us to discuss possible solutions to your communication and business needs in relation to the sports marketplace or the general leisure and entertainment business.