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The Company

Sports United was founded in 2003. The company operates primarily in the field of Sports Marketing & Management, while has also been involved with several projects in the leisure & entertainment sector.

We pride ourselves for being the exclusive agency of the most popular sports organization in Greece, Olympiacos CFP. The trust the club has shown us over the years cannot be accidental.

For Olympiacos FC, as for any other sports club, maximizing revenue is the only way to stay ahead of the competition, especially on an international level. That is where Sports United comes in. We were the first in Greece to develop comprehensive partnership programs, which were considered unique even for international standards.

These sponsorship programs, as well as our sophisticated ticketing, licensing and affinity programs have over the years been adopted by several other sports clubs and organizations, both in Greece and internationally. And that is to date our biggest satisfaction; the rationalization of an industry which was characterized by ‘anarchy’ and ephemeral perceptions.


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